ERP Software Google Ads | A Long, Complex Sale
ERP software is one of the more complex examples of B2B selling. The decision usually rests with a committee, not one person — IT, finance, operations and often senior management are all involved. That adds another layer on top of the general structure covered on the software company page.
Google Ads catches the research phase
Searches like “ERP software comparison” or “which ERP to choose” come from users in the research stage of buying. A content-focused landing page (comparison table, feature list) works better here than a direct sales page.
LinkedIn is strong for reaching the buying committee
Because multiple roles influence an ERP decision, LinkedIn ads are especially valuable — targeting by job title offers a precision Google Ads can’t match.
How do we start? First we discuss your target industry and decision process. You can reach me from the contact page.
Frequently Asked Questions
Should I lead with a demo request or a content download?
Content downloads (e-book, comparison guide) fit early in the sales cycle; demo requests fit later.
What should the budget be?
Because transaction value is high, budget can need to be larger than other B2B categories; see budget guidance.
Which conversion should be measured?
Demo requests short-term, real sale conversion long-term — the link between them should be tracked through CRM integration.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.