Source: https://oguzerol.com/en/erp-software/ Google Ads # ERP Software Google Ads | A Long, Complex Sale [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read ERP software is one of the more complex examples of B2B selling. The decision usually rests with a committee, not one person — IT, finance, operations and often senior management are all involved. That adds another layer on top of the general structure covered on the [software company page](https://oguzerol.com/en/software-company/). ## Google Ads catches the research phase Searches like “ERP software comparison” or “which ERP to choose” come from users in the research stage of buying. A content-focused landing page (comparison table, feature list) works better here than a direct sales page. ## LinkedIn is strong for reaching the buying committee Because multiple roles influence an ERP decision, [LinkedIn ads](https://oguzerol.com/en/linkedin-ads-specialist/) are especially valuable — targeting by job title offers a precision Google Ads can’t match. **How do we start?** First we discuss your target industry and decision process. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Should I lead with a demo request or a content download? Content downloads (e-book, comparison guide) fit early in the sales cycle; demo requests fit later. ### What should the budget be? Because transaction value is high, budget can need to be larger than other B2B categories; see [budget guidance](https://oguzerol.com/en/google-ads-budget-guidance/). ### Which conversion should be measured? Demo requests short-term, real sale conversion long-term — the link between them should be tracked through CRM integration. [Back to top ↑](https://oguzerol.com/en/erp-software/#icerik) ## You may also find these useful [Lead Generation Ads | Capturing Potential CustomersGoogle Ads lead generation campaigns: lead form extensions, landing page design, and CRM integration for a strategy that captures quality leads.](https://oguzerol.com/en/lead-generation-ads/)[Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Landing Page A/B Testing | Improve by MeasuringFind what works on your landing page by testing it. What to test, how many visitors you actually need, and what to do instead when traffic is low.](https://oguzerol.com/en/landing-page-a-b-testing/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)