Lead Generation Ads | Capturing Potential Customers
The goal of lead generation campaigns isn’t a sale — it’s collecting contact information, with you or your sales team closing the deal afterward. That’s a different success metric and a different optimization logic than e-commerce campaigns.
Lead form extensions are fast but carry a quality risk
Lead form extensions, filled out right inside the ad, capture information instantly without sending the user to your site — conversion counts come in high, but form quality can suffer. That’s why form questions need to be designed to clarify genuine intent.
Landing page quality determines lead quality
For campaigns sending users to your site, the landing page needs a clear value proposition and an easy-to-complete form; unnecessary form fields directly reduce completion rate.
CRM integration closes the loop
Seeing which source a lead came from and whether it eventually converted to a sale reveals which campaign is actually bringing quality leads. Without this feedback, optimization only targets lead COUNT, not quality.
How we start. We first discuss your sales process and current lead-tracking method. Reach out via the contact page.
Frequently Asked Questions
Which conversion action should be tracked?
Form submission or phone call; both form conversion tracking and call conversion tracking need to be set up correctly.
Is a form extension better than sending users to my site?
If volume is your priority, form extensions; if lead quality is your priority, sending users to your site usually delivers more precise results.
What if lead quality is low?
Narrowing form questions to clarify intent and adding low-quality source combinations (keywords/placements) to your negative list are the first two steps to improving quality.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.