CRM Software Google Ads | Free-Trial Focused
CRM software is a typical example of SaaS advertising: free-trial focused, intensely competitive, and a category where a sales team plays a role in the decision process.
Competitor comparison searches carry high intent
Searches like “[competitor CRM] alternative” or “best CRM software” often come from someone already using a CRM or actively researching. This segment is small but converts well.
The sales team should be part of measurement
CRM sales usually involve a sales rep at some point. Tracking the rate of trial signups converting to real sales shows which ad source is genuinely bringing quality demand — signup count alone can mislead.
How do we start? First we discuss your target segment (small business or enterprise). You can reach me from the contact page.
Frequently Asked Questions
Should small business and enterprise share a campaign?
No, they carry different budgets and different decision processes; separate ad groups and messages work better.
Do I also need LinkedIn?
If you target enterprise customers, yes; LinkedIn complements Google Ads by reaching the decision-maker in a business context.
What should the real target conversion be?
Short-term trial signups, long-term conversion to paid subscription — the second is the real success signal.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.