International Freight Google Ads | B2B-Heavy
International freight demand is largely commercial — coming from importing/exporting businesses. The decision-maker is usually a logistics or procurement lead, which brings B2B marketing principles into play.
Customs process information builds trust
The most common problem in international shipping is customs delays. Clearly explaining how you manage that process is an important trust element for an inexperienced importer.
LinkedIn reaches the decision-maker
To reach logistics and procurement leads in a business context, LinkedIn ads are a strong complement to the active search Google Ads catches.
How do we start? First we discuss which countries and routes you serve. You can reach me from the contact page.
Frequently Asked Questions
Should sea, air and land freight be marketed separately?
Yes, each carries a different cost and time profile; separate ad groups are more accurate.
Which conversion action should be measured?
A quote request form; freight pricing varies by cargo volume and route, so a standard price doesn’t apply.
Should I state if I also serve small businesses?
Yes, many large firms only work with high-volume clients; stating you accept small volume is a differentiator.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.