Logistics Company Google Ads | General B2B Structure
“Logistics company” is a broad umbrella covering many specific services like intercity freight, international freight and warehousing. Building campaigns around the services you actually offer works far better than a generic keyword.
Service variety needs separate ad groups
If you offer multiple logistics services, each deserves its own ad group — the user already knows which service they’re looking for.
LinkedIn complements reaching the decision-maker
In B2B logistics buying, the decision usually rests with an operations or procurement manager. LinkedIn ads complement Google Ads by reaching them in a business context.
How do we start? First we discuss the specific services you offer. You can reach me from the contact page.
Frequently Asked Questions
Is a general page better than service-specific pages?
Service-specific pages always convert better; this page only works as an entry point if your services are genuinely diverse.
Which conversion action should be measured?
A quote request form; logistics pricing is almost always determined by cargo and route.
I’m looking for contracted clients. Does that need a different strategy?
Yes, seeking regular/contracted clients needs a longer sales process and a LinkedIn-heavy approach.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.