Google Ads for Medical Device Companies | B2B
Medical device sales target a completely different buyer profile than consumer electronics: hospital, clinic, and healthcare procurement officers. This is a purely B2B sales process.
Certification and licensing information is decisive
Regulatory approval and CE certification are legal compliance documents that serve as the first filtering criterion in corporate supplier selection.
Hospitals and clinics need different approaches
Large hospital chains and small private clinics follow different buying processes and budgets; these should be handled in separate ad groups.
How we start. We first discuss your product scope and target institution profile. Reach out via the contact page.
Frequently Asked Questions
Is LinkedIn necessary?
Yes — LinkedIn is effective for reaching hospital and clinic procurement decision-makers.
Which conversion action should be tracked?
Quote form submission; corporate buyers typically want technical documentation and a price quote first.
Should tender experience be mentioned in ads?
Yes — public tender experience and reference institutions should be highlighted as a concrete trust signal.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.