Product Feed Optimization | Shopping Ads Performance
Once Merchant Center setup is done, the real work begins: the feed itself is the most important quality signal for Shopping ads. A weak feed dooms even a well-built campaign to weak performance.
Title is the center of search matching
Product title is the field Google weighs most when deciding which product to show for which search; getting brand, product type, model, and distinguishing features (color, size) in the right order directly improves match quality.
Category mapping determines your competition
If Google’s product category isn’t set correctly, your product competes in the wrong environment (against irrelevant products) — this hurts both impression quality and cost per click.
Image quality determines click-through rate
Clear images with a clean background that fully show the product directly increase click-through rate in Shopping ads — this is as important a performance factor as quality itself.
How we start. We first analyze your current feed and prioritize rejected or underperforming products. Reach out via the contact page.
Frequently Asked Questions
How often should feed optimization happen?
For large catalogs, a regular monthly review; for small catalogs, quarterly can be enough — stock/price changes flow automatically, optimization focuses on content quality.
Does this affect Performance Max?
Yes — Performance Max campaigns use the same feed; if feed quality is low, automation is also working with low-quality signals.
Is price competition managed from the feed?
Price lives in the feed, but pricing strategy is a separate matter; the feed is only responsible for relaying an accurate, up-to-date price to Google.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.