Construction Company Google Ads | B2C and B2B Split
Demand for a construction company comes from two different sources: an individual wanting their own home built, and an institutional investor seeking a housing or commercial project. These carry completely different budgets and decision processes.
Individual clients search locally and visually
Searches like “villa construction” or “turnkey home building” come from individual clients and usually look at completed reference projects. This audience responds well to Search combined with visual content.
LinkedIn can complement institutional demand
For larger construction firms seeking housing developers or commercial investors, LinkedIn ads can complement Google Ads — reaching the decision-maker in a business context works well.
Reference projects build trust
In this sector, the decision rests on looking at what the firm has already completed. A landing page without a gallery of finished projects loses clicks to a lack of trust.
How do we start? First we discuss whether you serve individual clients, institutional ones, or both. You can reach me from the contact page.
Frequently Asked Questions
Should targeting be local or broad?
Construction service is regional, so geographic targeting limited to the provinces you serve is usually more accurate.
Should I share pricing?
Construction cost varies hugely per project, so a “free site survey” call to action is safer than a fixed price.
Which conversion action should lead?
A survey/quote request form or a phone call; the first step in this sector is usually requesting a consultation.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.