Metal Fabrication Google Ads | General Industrial Demand
“Metal fabrication” is a broad umbrella covering many specific services like CNC machining, laser cutting and sheet metal fabrication. Rather than a generic “metal fabrication” keyword, building campaigns around the specific services you actually offer works far better.
Service variety needs separate ad groups
If you offer multiple processes (cutting, welding, bending, machining), each deserves its own ad group — the user already knows which process they’re looking for.
Capacity and certification build trust
ISO certification, production capacity and reference industries are trust elements that come before price in this B2B decision.
How do we start? First we discuss the specific services you offer. You can reach me from the contact page.
Frequently Asked Questions
Is a general “metal fabrication” page better than specific ones?
Specific pages always convert better; this page only works as an entry point if your service range is genuinely very broad.
Which conversion action should be measured?
A technical quote request form; direct sales are almost never the first step in this sector.
Do I need LinkedIn?
If you target enterprise, large-scale customers, yes; LinkedIn is a complementary channel.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.