Security Systems Google Ads | Home and Enterprise
Security system demand comes from both individual (home cameras, alarms) and enterprise (workplace security, building security) sources. These two audiences carry different scale and different decision processes.
Home and enterprise need separate campaigns
A home security customer focuses on speed and price; an enterprise client wants full system integration and a maintenance contract. On the enterprise side, LinkedIn ads can complement reaching operations managers.
Post-installation maintenance is recurring revenue
Installation is one-off, while regular maintenance and monitoring provide ongoing revenue. It makes sense to highlight this service with its own ad group.
How do we start? First we discuss whether you focus on home or enterprise. You can reach me from the contact page.
Frequently Asked Questions
Which conversion action should be measured?
A free site survey or quote request form; installation need usually requires an on-site assessment.
Should I state if I offer 24/7 monitoring?
Yes, this is a strong differentiator and an important criterion in price comparison.
Do I need a separate page for enterprise clients?
Yes, enterprise needs (multi-camera systems, integrated alarms) deserve a different message and a different landing page.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.