Plastic Injection Google Ads | Production Capacity
A business searching for plastic injection services usually comes with a specific production volume and material type in mind — prototype or batch production, which plastic type. These details should be separated at the ad group level.
Prototype and batch production are different customers
A prototype client wants speed and flexibility; a batch-production client wants cost and capacity guarantees. Addressing both with the same ad performs weakly.
Material expertise is a differentiator
If you specialise in specific plastic types (ABS, PP, PC), highlighting that catches the technical user searching for that material directly.
How do we start? First we discuss your production capacity and material expertise. You can reach me from the contact page.
Frequently Asked Questions
Do I need LinkedIn?
If you target enterprise customers, yes; LinkedIn complements Google Ads in reaching the decision-maker.
Which conversion action should be measured?
A technical quote request form; pricing varies by project in this sector, so direct sales aren’t the target.
Does Google Ads make sense for a small-scale manufacturer?
Yes, it can produce meaningful results even for small manufacturers specialising in a narrow, specific niche (a specific material, a specific industry).
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.