Source: https://oguzerol.com/en/lead-generation-ads/ Google Ads # Lead Generation Ads | Capturing Potential Customers [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read The goal of lead generation campaigns isn’t a sale — it’s collecting contact information, with you or your sales team closing the deal afterward. That’s a different success metric and a different optimization logic than [e-commerce campaigns](https://oguzerol.com/en/e-commerce-google-ads-management/). ## Lead form extensions are fast but carry a quality risk Lead form extensions, filled out right inside the ad, capture information instantly without sending the user to your site — conversion counts come in high, but form quality can suffer. That’s why form questions need to be designed to clarify genuine intent. ## Landing page quality determines lead quality For campaigns sending users to your site, the landing page needs a clear value proposition and an easy-to-complete form; unnecessary form fields directly reduce completion rate. ## CRM integration closes the loop Seeing which source a lead came from and whether it eventually converted to a sale reveals which campaign is actually bringing quality leads. Without this feedback, optimization only targets lead COUNT, not quality. **How we start.** We first discuss your sales process and current lead-tracking method. Reach out via the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Which conversion action should be tracked? Form submission or phone call; both [form conversion tracking](https://oguzerol.com/en/form-conversion-tracking/) and [call conversion tracking](https://oguzerol.com/en/call-conversion-tracking/) need to be set up correctly. ### Is a form extension better than sending users to my site? If volume is your priority, form extensions; if lead quality is your priority, sending users to your site usually delivers more precise results. ### What if lead quality is low? Narrowing form questions to clarify intent and adding low-quality source combinations (keywords/placements) to your negative list are the first two steps to improving quality. [Back to top ↑](https://oguzerol.com/en/lead-generation-ads/#icerik) ## You may also find these useful [Form Conversion Tracking | Measure Incoming LeadsIf form submissions are not measured, ad budget is spent blind. How to set up form conversions and prevent double counting and spam submissions.](https://oguzerol.com/en/form-conversion-tracking/)[Landing Page Optimisation | Do Not Waste the ClickAd budget pays off on the landing page. Message match, speed, forms, trust and mobile experience — the fixes that move conversion rate the most.](https://oguzerol.com/en/landing-page-optimization/)[Connect Website Forms to Your Team’s Work Tracking ScreenRoute website enquiries into your CRM, Google Sheets or a custom tracking panel, with ownership, duplicate-enquiry handling and field checks.](https://oguzerol.com/en/web-form-to-crm-automation/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)