Google Search Ads | Search Network Campaign Management
Search ads are the foundation of Google Ads — the campaign type that meets a user at the exact moment they’re searching, capturing the highest purchase intent. Every other campaign type (Performance Max, Display, Video) ultimately builds on the clear intent signal Search provides.
Ad group structure determines conversion
Instead of broad, mixed ad groups, narrow ad groups focused on a single intent deliver higher Quality Score and lower cost per click. Each ad group should have its own keyword set, its own ad copy, and its own landing page.
Match-type strategy
Exact match gives the highest control, broad match the highest volume. Broad match backed by smart bidding strategies can burn through budget quickly without solid negative keyword discipline — so match-type choice should never be evaluated in isolation from measurement and negative-list setup.
Consistency between ad copy and landing page
Google reflects the alignment between the searched keyword, ad copy, and landing page in Quality Score. That consistency lets you compete for the same position at lower cost.
How we start. We first review your target keyword set and existing account structure (if any). Reach out via the contact page.
Frequently Asked Questions
Is Search better than Performance Max?
They’re not competitors, they’re complementary. Search captures clear-intent searches, while Performance Max uses automation to find demand across broad inventory. Most accounts run both together.
Which conversion action should be tracked?
It depends on your business — purchase, form submission, or phone call; call-focused ads deserve their own campaign layer for phone-heavy businesses.
How long until I see results on a new account?
The learning phase usually takes 2-4 weeks; during this time data accumulates and keyword/bid strategy gets adjusted accordingly.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.