Showing Ads to Cart Abandoners | Cart Recovery
Someone who added a product to the cart and left is the warmest audience in e-commerce: they picked the product, saw the price, and only skipped the final step. The loss here usually comes from a concrete obstacle, not from lack of interest.
First read why they left
If your cart abandonment rate is high, look at the cause before spending on ads. The three most common: shipping cost appearing at checkout, forced account creation, and a technical failure in the payment step. Advertising without fixing these just spends more money against the same wall.
Timing matters more than discounting
A reminder shown within the first 24 hours performs noticeably better than one three days later. Most businesses reach straight for a discount code; but once timing is fixed, recovery often happens without one — and you avoid training customers to wait for discounts.
Show the product they looked at
Showing the product left in the cart converts far better than a generic brand ad. This requires the product feed to be connected to the ad account; the setup is covered on the dynamic remarketing page.
Always exclude people who purchased
Failing to remove buyers from the cart-abandoner audience is a very common mistake. The result: your customer sees ads for the product they already bought, for days, and you pay for it.
How we start. We first check whether cart and purchase events are measured correctly — e-commerce conversion tracking is the foundation. Reach out via the contact page.
Frequently Asked Questions
Which platform should I use?
Both work: the Instagram side catches people in the feed, Google remarketing reaches them while searching for something else.
How many days should the window be?
Price point and decision cycle decide it. For low-priced items 3-7 days, for high-priced 14-30 days; a long window spends money on people who have moved on.
Do I have to offer a discount?
No. Concrete facts like free shipping, easy returns or low stock are often as effective as a discount, and they protect your margin.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.