Showing Ads to People Who Watched My Video
Someone who watched your video gave you their time, and that’s a far stronger interest signal than a click. Using this audience in remarketing means putting your video budget to work twice.
Watch percentage sets the temperature
Someone who saw three seconds is not the same person as someone who watched to the end. Meta lets you split by watch percentage: 25%, 50%, 75% and complete views. As the percentage rises the audience shrinks, but conversion rate rises noticeably.
The threshold works differently on short video
On short formats like Reels, “watched 75%” can mean a few seconds; on a long explainer it represents real commitment. So the threshold has to be chosen against video length — applying the same percentage to every video is misleading.
Show them the next step
Showing the same video again to someone who already watched it is the most common mistake. They already know the topic; they need a different creative showing the next step — pricing, references, booking.
How we start. We first look at which of your videos are actually accumulating views, since that’s where the audience fills. Reach out via the contact page.
Frequently Asked Questions
Does this work on YouTube too?
Yes — people who watch your YouTube channel can be used as an audience in Google Ads; I cover that side on the YouTube ads page.
Do views from paid video count?
Yes, organic post views and views from video run as ads can be collected in the same audience.
Which watch percentage should I start with?
If volume allows, 50% and above is more qualified; if the audience isn’t filling, drop to 25% to widen reach. How this fits with other sources is on the Instagram remarketing page.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.