Source: https://oguzerol.com/en/ads-for-cart-abandoners/ E-Commerce # Showing Ads to Cart Abandoners | Cart Recovery [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read Someone who added a product to the cart and left is the warmest audience in e-commerce: they picked the product, saw the price, and only skipped the final step. The loss here usually comes from a concrete obstacle, not from lack of interest. ## First read why they left If your cart abandonment rate is high, look at the cause before spending on ads. The three most common: shipping cost appearing at checkout, forced account creation, and a technical failure in the payment step. Advertising without fixing these just spends more money against the same wall. ## Timing matters more than discounting A reminder shown within the first 24 hours performs noticeably better than one three days later. Most businesses reach straight for a discount code; but once timing is fixed, recovery often happens without one — and you avoid training customers to wait for discounts. ## Show the product they looked at Showing the product left in the cart converts far better than a generic brand ad. This requires the product feed to be connected to the ad account; the setup is covered on the [dynamic remarketing](https://oguzerol.com/en/dynamic-remarketing/) page. ## Always exclude people who purchased Failing to remove buyers from the cart-abandoner audience is a very common mistake. The result: your customer sees ads for the product they already bought, for days, and you pay for it. **How we start.** We first check whether cart and purchase events are measured correctly — [e-commerce conversion tracking](https://oguzerol.com/en/e-commerce-conversion-tracking/) is the foundation. Reach out via the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Which platform should I use? Both work: [the Instagram side](https://oguzerol.com/en/ads-for-site-visitors/) catches people in the feed, [Google remarketing](https://oguzerol.com/en/remarketing-ads/) reaches them while searching for something else. ### How many days should the window be? Price point and decision cycle decide it. For low-priced items 3-7 days, for high-priced 14-30 days; a long window spends money on people who have moved on. ### Do I have to offer a discount? No. Concrete facts like free shipping, easy returns or low stock are often as effective as a discount, and they protect your margin. [Back to top ↑](https://oguzerol.com/en/ads-for-cart-abandoners/#icerik) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. - **5 hours** — **300 € + VAT** (60€ per hour) · [Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) - **10 hours** — **500 € + VAT** (50€ per hour) · [Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) - **20 hours** — **800 € + VAT** (40€ per hour) · [Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) - **40 hours** — **1,400 € + VAT** (35€ per hour) · [Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)