Google Ads for Energy Efficiency Companies | Savings
Energy efficiency services carry a savings message similar to solar energy, but here there are two distinct buyer segments: residential homeowners and corporate energy audits.
Corporate energy audits need their own targeting
Energy audit services for factories and corporate buildings involve a different budget and decision process than residential service; these should be handled in separate ad groups.
Concrete savings data is persuasive
A concrete savings percentage achieved after insulation or system upgrades speeds up the decision process for both residential and corporate buyers.
How we start. We first discuss your service scope and target segment. Reach out via the contact page.
Frequently Asked Questions
Is LinkedIn necessary if I serve corporate clients?
Yes — if you offer energy audit services to factories and corporate buildings, LinkedIn is effective for reaching B2B decision-makers.
Which conversion action should be tracked?
Site-visit/audit appointment request; users want a current-state assessment first.
Does government incentive information matter?
Yes — if energy efficiency incentives exist, this should be highlighted as a concrete advantage.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.