College Google Ads | A Long-Term Education Decision
Choosing a college is an even longer-term decision than choosing a private school — usually a journey spanning middle school through high school. Parents weigh academic programme, university placement track record, and campus facilities together.
Academic outcomes should be shown concretely
University placement rates and international programme information are far more persuasive than a vague “quality education” phrase. This data needs to be accurate and current.
Campus presentation is part of the decision
Parents usually visit the campus before choosing a college. Strong visual content on Instagram and the site can be a first step that encourages that visit.
How do we start? First we discuss your academic programme and enrolment calendar. You can reach me from the contact page.
Frequently Asked Questions
When should I raise the budget?
Starting a few months before enrolment and staying high through the enrolment period; this window varies by school.
Do different grade levels need separate campaigns?
Yes, parents at different age levels search with different priorities; separate ad groups are more accurate.
Which conversion action should be measured?
A campus visit appointment or an information form; a decision this large rarely starts with direct enrolment.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.