Boiler Service Google Ads | Seasonal Demand
Boiler service demand rises noticeably before winter — users want maintenance done before the cold arrives. A fixed budget set without knowing this pattern misses opportunity in the busy season.
Breakdown and maintenance carry different urgency
A user with a broken boiler wants an urgent fix; someone seeking routine maintenance is more planned. Keeping these two demands in separate ad groups works better.
Authorised brand service is a strong differentiator
If you’re an authorised service for specific boiler brands, stating it catches searches for that brand directly and builds trust.
How do we start? First we discuss which brands you’re authorised for and your service area. You can reach me from the contact page.
Frequently Asked Questions
Should I raise budget before winter?
Yes, demand rises sharply then; preparing early avoids missing the opportunity.
Which conversion action should be measured?
Phone calls for breakdowns, an online booking form for maintenance; a call takes priority for breakdowns.
Should I offer an annual maintenance contract?
Yes, a regular maintenance contract is a more predictable revenue source than one-off service.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.