Industrial Automation Google Ads | A Long Sales Cycle
Industrial automation requires a complex B2B sales process similar to ERP software. The decision usually rests with a committee, and the sales cycle can run for months.
Content that catches the research phase
Searches like “production line automation” or “PLC programming service” come from a user in the research stage of buying. A technical, content-focused landing page works better here than a direct sales page.
LinkedIn reaches the buying committee
To reach the engineering, production and procurement roles that influence an automation decision, LinkedIn ads are especially valuable.
How do we start? First we discuss your target industry and typical project scale. You can reach me from the contact page.
Frequently Asked Questions
Which conversion action should be measured?
A technical consultation or project assessment request; direct sales is too early an ask in this sector.
Should I show reference projects?
Yes, which industries and what scale of projects you’ve completed is the strongest trust-building element.
What should the budget be?
Because transaction value is high, it can need to be larger than other B2B categories.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.