Source: https://oguzerol.com/en/ads-for-video-viewers/ Instagram # Showing Ads to People Who Watched My Video [Oğuz Erol](https://oguzerol.com/en/about-me/) | 2 min read Someone who watched your video gave you their time, and that’s a far stronger interest signal than a click. Using this audience in remarketing means putting your video budget to work twice. ## Watch percentage sets the temperature Someone who saw three seconds is not the same person as someone who watched to the end. Meta lets you split by watch percentage: 25%, 50%, 75% and complete views. As the percentage rises the audience shrinks, but conversion rate rises noticeably. ## The threshold works differently on short video On short formats like Reels, “watched 75%” can mean a few seconds; on a long explainer it represents real commitment. So the threshold has to be chosen against video length — applying the same percentage to every video is misleading. ## Show them the next step Showing the same video again to someone who already watched it is the most common mistake. They already know the topic; they need a different creative showing the next step — pricing, references, booking. **How we start.** We first look at which of your videos are actually accumulating views, since that’s where the audience fills. Reach out via the [contact page](https://oguzerol.com/en/contact/). ## Frequently Asked Questions ### Does this work on YouTube too? Yes — people who watch your YouTube channel can be used as an audience in Google Ads; I cover that side on the [YouTube ads](https://oguzerol.com/en/youtube-ads/) page. ### Do views from paid video count? Yes, organic post views and views from video run as ads can be collected in the same audience. ### Which watch percentage should I start with? If volume allows, 50% and above is more qualified; if the audience isn’t filling, drop to 25% to widen reach. How this fits with other sources is on the [Instagram remarketing](https://oguzerol.com/en/instagram-remarketing/) page. [Back to top ↑](https://oguzerol.com/en/ads-for-video-viewers/#icerik) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. - **5 hours** — **300 € + VAT** (60€ per hour) · [Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) - **10 hours** — **500 € + VAT** (50€ per hour) · [Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) - **20 hours** — **800 € + VAT** (40€ per hour) · [Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) - **40 hours** — **1,400 € + VAT** (35€ per hour) · [Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)