
Hydraulic Pneumatic Google Ads | System and Parts
Hydraulic and pneumatic demand comes from two different intents: a customer wanting a new system installed, and a customer needing spare parts or breakdown service for an existing system. These two carry entirely different urgency.
System installation is planned, breakdown is urgent
New system installation is usually a planned project process; breakdown response is immediate and urgent. Combining both in the same ad group can bury the urgent demand.
Brand and part-code targeting
A user searching by a specific brand or part code already knows their exact need. Ad groups catching these searches are far more qualified than a generic “hydraulic pneumatic” ad.
How do we start? First we discuss which services (installation, maintenance, spare parts) you offer. You can reach me from the contact page.
Frequently Asked Questions
How should I emphasise emergency service if I offer it?
A call-focused campaign with clear availability hours catches this demand directly.
Which conversion action should be measured?
Phone calls for breakdowns, a technical quote request for installations; measure them separately.
Do I need LinkedIn?
If you target large facilities and factories, yes, it’s a complementary channel.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.