Google Ads Expert | 20 Years of Account Experience
Most profiles you find when searching for a Google Ads expert look alike: certificates, badges, claims of many happy clients. None of that tells you your account will be managed well. On this page I explain what you should actually look at, and how I work.
What a certificate shows, and what it does not
Google Ads certifications are earned through an online exam and renewed annually. They show you know the platform’s interface and vocabulary — a baseline requirement, not an advantage. Someone who passed the exam may never have managed a live account.
What you should ask is: how many years have you managed accounts, in which industries, at what budget range, and what do you do in the first week after taking one over. If the answer to the last question starts with opening campaigns, be careful; the right answer starts with verifying measurement.
How I work
I have been managing Google Ads for 20 years. Today I track all the Google Ads accounts I manage at once, and I do it with AI agents: search term scanning, anomaly detection and report preparation run automatically. That way most of the time goes into making decisions.
Before taking over an account I always run an account audit. What I find most often is a measurement error: conversions have quietly stopped, the same event is counted twice, or smart bidding is targeting the wrong conversion action. Optimisation done before fixing that is guesswork.
What I do not do
I do not charge a percentage of your spend — that structure penalises cutting budget. I do not take on unlimited accounts; if I am at capacity, I say no. I do not promise guaranteed results, because part of the outcome in Google Ads depends on your product, your pricing and your landing page, and none of those are fully in my control.
I also do not write praise without numbers. If I describe a case, I say what was measured, over which period and from which starting point.
Expert or agency
If your budget is large, you advertise in several markets and need constant creative production, an agency model may suit you better. If you work in one market with a clear product or service, an independent expert usually produces decisions faster.
If someone on your team is learning this work, consider the consulting model too — there the account stays with you and I give direction.
How do we start? First, we look at your existing account and talk about what is realistic. If it fits, I send the scope and price in writing. You can reach me from the contact page.
Frequently Asked Questions
What question should I ask when choosing a Google Ads expert?
Ask what they would do in the first week after taking over the account. If the answer starts with verifying measurement, that is a good sign; if it starts with launching campaigns, be cautious.
Is working with an expert cheaper than an agency?
Usually yes, because there is no team and office overhead. But the real difference is not price, it is decision speed: with no intermediate layer, a problem can be addressed the same day it is spotted.
Can I learn to manage my own account?
Yes, especially if you are a single-product business with narrow targeting. On the Google Ads training page I explain who that path suits. Just remember to count the cost of the mistakes made while learning.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.