Google Ads Expert | 20 Years of Account Experience

For: industrial and B2B marketing teams. Deliverables: measurement checks, account priorities and an actionable work plan. Scope is agreed in writing and work uses an hours package. Contact.

Most profiles you find when searching for a Google Ads expert look alike: certificates, badges, claims of many happy clients. None of that tells you your account will be managed well. On this page I explain what you should actually look at, and how I work.

What a certificate shows, and what it does not

Google Ads certifications are earned through an online exam and renewed annually. They show you know the platform’s interface and vocabulary — a baseline requirement, not an advantage. Someone who passed the exam may never have managed a live account.

What you should ask is: how many years have you managed accounts, in which industries, at what budget range, and what do you do in the first week after taking one over. If the answer to the last question starts with opening campaigns, be careful; the right answer starts with verifying measurement.

How I work

I have been managing Google Ads for 20 years. Today I track all the Google Ads accounts I manage at once, and I do it with AI agents: search term scanning, anomaly detection and report preparation run automatically. That way most of the time goes into making decisions.

Before taking over an account I always run an account audit. What I find most often is a measurement error: conversions have quietly stopped, the same event is counted twice, or smart bidding is targeting the wrong conversion action. Optimisation done before fixing that is guesswork.

What I do not do

I do not charge a percentage of your spend — that structure penalises cutting budget. I do not charge a fixed monthly fee either; I work with work-hour packages (5, 10, 20 or 40 hours), with no contract, and unused hours don’t expire. I do not take on unlimited accounts; if I am at capacity, I say no. I do not promise guaranteed results, because part of the outcome in Google Ads depends on your product, your pricing and your landing page, and none of those are fully in my control.

I also do not write praise without numbers. If I describe a case, I say what was measured, over which period and from which starting point.

If the account started with the setup wizard

For an industrial or B2B account created through the initial wizard, I first inspect campaign types, available controls and actual lead records. A button label is not enough to identify how the whole account works; interfaces and available options change.

Changing mode does not rebuild the campaign. Expert mode exposes more detailed controls. It does not automatically turn an existing Smart campaign into a separate Search campaign. Check the current help and the account before switching. Reviewed 24 October 2026: Google’s Smart campaign features guidance.

My handover sequence is:

• Record existing search phrases, settings and spend. Technical-product demand needs to be distinguished from repair, job-seeking or second-hand intent.
• Separate form submissions, phone clicks and qualified opportunities. A phone click does not prove a conversation took place.
• Limit the new structure by product group, buying intent, service area and the sales team’s capacity. District-only targeting is not a universal choice for a B2B exporter.
• Decide whether to stop an existing campaign from real lead quality. If parallel running is appropriate, control overlapping targeting and budget; it is not an automatic rule.

If your team will continue managing the account, diagnosis, setup and handover training can form a defined scope. Its duration depends on the account; a fixed package is not a promise that every setup can be completed within it.

Expert or agency

If your budget is large, you advertise in several markets and need constant creative production, an agency model may suit you better. If you work in one market with a clear product or service, an independent expert usually produces decisions faster.

If someone on your team is learning this work, consider the consulting model too — there the account stays with you and I give direction.

How do we start? First, we look at your existing account and talk about what is realistic. If it fits, we agree the scope and choose the work-hour block that suits you. You can reach me from the contact page.

What does the diagnostic and acceptance record contain?

These are method examples, not client results or performance promises.

Frequently Asked Questions

Are a Google advertising expert, an AdWords expert and a Google Ads expert the same thing?

Yes, all three describe the same job: someone who builds and manages campaigns on Google’s ad platform. The platform was renamed from Google AdWords to Google Ads on 24 July 2018 (Google), which is why “AdWords expert” is still searched as the old name.

What question should I ask when choosing a Google Ads expert?

Ask what they would do in the first week after taking over the account. If the answer starts with verifying measurement, that is a good sign; if it starts with launching campaigns, be cautious.

Is working with an expert cheaper than an agency?

Usually yes, because there is no team and office overhead. But the real difference is not price, it is decision speed: with no intermediate layer, a problem can be addressed the same day it is spotted.

Can I learn to manage my own account?

Yes, especially if you are a single-product business with narrow targeting. On the Google Ads training page I explain who that path suits. Just remember to count the cost of the mistakes made while learning.