Google Ads Management | Let an Expert Run Your Account

Google Ads management means someone takes over the daily operation of your account: building campaigns, allocating budget, watching bids, cutting wasted searches and reporting the result. I do this without an agency structure — the person looking at your account and the person you talk to are the same.

I have been managing Google Ads for 20 years. Today I handle the repetitive part of this work with AI agents: scanning search term lists, catching anomalies and preparing reports run automatically. The time that frees up goes into making decisions, not collecting data.

What monthly management covers

A management engagement typically includes: building or restructuring campaigns and ad groups, choosing and monitoring the bidding strategy, regularly reviewing the search terms report and updating negative keyword lists, testing ad copy, verifying that conversion measurement is accurate, and monthly reporting.

We define the scope in writing up front. Which campaign types I will handle, how often changes are made and what gets reported is all clear. I do not say “I will look at everything” — vague scope works badly for both sides.

Management or consulting: which fits you

The difference is where control sits. In management, daily operation is mine: I build the campaign, allocate the budget, make the changes. If nobody on your team handles advertising, or the person who does has no time, this is the right model.

If someone on your team is learning this work, Google Ads consulting may be more efficient — there the account stays with you and I give direction. We decide which one fits in the first call.

What I do before taking over

I never take over an account without reviewing it first. I start with a Google Ads account audit: is conversion measurement actually working, which campaign is burning money, which search terms are irrelevant, does the bidding strategy match the goal. Without that audit, every change is guesswork.

The most common problem I find is on the measurement side: conversions have quietly broken, the same event is counted twice, or the wrong conversion action is being targeted. Changing the bidding strategy before fixing that is pointless, because the algorithm is learning from a wrong signal.

Which campaign types I manage

Search, Performance Max, Google Shopping, Maps ads, YouTube, display and remarketing. Which of these makes sense depends on your product, sales cycle and budget — turning them all on at once is almost never the right answer.

How do we start? First, we look at the current state of your account and talk about what is realistic. If it fits, I send the scope and price in writing, then we begin. You can reach me from the contact page.

Frequently Asked Questions

Is there a minimum budget for Google Ads management?

I do not set a hard floor, but at very low budgets the management fee becomes disproportionate to the ad spend and the arrangement stops making economic sense for you. We discuss this openly in the first call; if it does not fit, I say so.

Who owns the account?

The account is always yours. I get added as a manager to your own Google Ads account. If we part ways you remove my access, and the account and all historical data stay with you.

How often do I get reports?

I send a monthly report as standard, but a report alone is not enough — when something important happens (unusual spend, a drop in conversions, a disapproved campaign) I tell you without waiting.

How long is the contract?

I do not ask for long binding contracts. Meaningful results in Google Ads usually take a few months, so I suggest working together for at least three — but I do not build a structure that forces you to continue.