Google Ads Management | Let an Expert Run Your Account

For: industrial and larger businesses delegating advertising operations. Deliverables: campaign management, a change log and business-outcome reporting. Scope is agreed in writing and work uses an hours package. Contact.

Google Ads management means someone takes over the daily operation of your account: building campaigns, allocating budget, watching bids, cutting wasted searches and reporting the result. I do this without an agency structure — the person looking at your account and the person you talk to are the same.

I have been managing Google Ads for 20 years. Today I handle the repetitive part of this work with AI agents: scanning search term lists, catching anomalies and preparing reports run automatically. The time that frees up goes into making decisions, not collecting data.

What management covers

A management engagement typically includes: building or restructuring campaigns and ad groups, choosing and monitoring the bidding strategy, regularly reviewing the search terms report and updating negative keyword lists, testing ad copy, verifying that conversion measurement is accurate, and monthly reporting.

We define the scope in writing up front. Which campaign types I will handle, how often changes are made and what gets reported is all clear. I do not say “I will look at everything” — vague scope works badly for both sides. My working model is not a fixed monthly fee but work-hour packages (5, 10, 20 or 40 hours): the package sets how much working time goes to your account, and unused hours don’t expire. Details and current prices are in the package table further down this page.

Management or consulting: which fits you

The difference is where control sits. In management, daily operation is mine: I build the campaign, allocate the budget, make the changes. If nobody on your team handles advertising, or the person who does has no time, this is the right model.

If someone on your team is learning this work, Google Ads consulting may be more efficient — there the account stays with you and I give direction. We decide which one fits in the first call.

Four things you can check in your own account

Regardless of who manages the account, you can review these points yourself.

Search terms. Open the search-terms report under campaign insights and reports and choose a comparable recent period. It lists reported searches that triggered ads, rather than the keywords you selected. For an industrial compressor supplier, repair instructions or used-equipment searches may indicate a different intention. Ask how irrelevant spend is reviewed, remembering that the report does not expose every query.

Conversions versus real enquiries. Compare the platform with email or CRM records. First align dates, attribution and the definition of an enquiry. Then test duplicate tags, refreshed thank-you pages and page views incorrectly treated as leads. A mismatch needs diagnosis rather than an assumed cause.

Lead quality. Separate genuine enquiries from spam or irrelevant submissions. A form total without that distinction does not show how much useful demand was created.

Ownership and access. Check who pays Google, who has administrator access and how the manager-account relationship is set up. The business needs its own access and an agreed handover route.

I document these findings in the diagnostic before agreeing the ongoing management scope.

What I do before taking over

I never take over an account without reviewing it first. I start with a Google Ads account audit: is conversion measurement actually working, which campaign is burning money, which search terms are irrelevant, does the bidding strategy match the goal. Without that audit, every change is guesswork.

The most common problem I find is on the measurement side: conversions have quietly broken, the same event is counted twice, or the wrong conversion action is being targeted. Changing the bidding strategy before fixing that is pointless, because the algorithm is learning from a wrong signal.

Which campaign types I manage

Search, Performance Max, Google Shopping, Maps ads, YouTube, display and remarketing. Which of these makes sense depends on your product, sales cycle and budget — turning them all on at once is almost never the right answer.

How do we start? First, we look at the current state of your account and talk about what is realistic. If it fits, we pin down the scope in writing and choose the work-hour block that suits you, then we begin. You can reach me from the contact page.

What does the diagnostic and acceptance record contain?

These are method examples, not client results or performance promises.

Frequently Asked Questions

Is there a minimum budget for Google Ads management?

I do not set a hard floor, but at very low budgets the management fee becomes disproportionate to the ad spend and the arrangement stops making economic sense for you. We discuss this openly in the first call; if it does not fit, I say so.

Who owns the account?

The account is always yours. I get added as a manager to your own Google Ads account. If we part ways you remove my access, and the account and all historical data stay with you.

How often do I get reports?

The report covers spend, reviewed search terms, conversion-verification status and, where records support it, the split between genuine and invalid enquiries. I send a monthly report as standard, but a report alone is not enough — when something important happens (unusual spend, a drop in conversions, a disapproved campaign) I tell you without waiting.

How long is the contract?

There is no contract or commitment; you pick a work-hour block and unused hours don’t expire. Meaningful results in Google Ads usually take a few months, so I suggest planning for at least three — but I do not build a structure that forces you to continue.