Source: https://oguzerol.com/en/google-ads-management/ [ View full size](https://oguzerol.com/gorseller/hizmet-kapaklari/google-ads-yonetimi-v2-en.webp) # Google Ads Management | Let an Expert Run Your Account [Oğuz Erol](https://oguzerol.com/en/about-me/) | 4 min read **For:** industrial and larger businesses delegating advertising operations. **Deliverables:** campaign management, a change log and business-outcome reporting. Scope is agreed in writing and work uses an hours package. [Contact](https://oguzerol.com/en/contact/). Google Ads management means someone takes over the daily operation of your account: building campaigns, allocating budget, watching bids, cutting wasted searches and reporting the result. I do this without an agency structure — the person looking at your account and the person you talk to are the same. I have been managing Google Ads for 20 years. Today I handle the repetitive part of this work with AI agents: scanning search term lists, catching anomalies and preparing reports run automatically. The time that frees up goes into making decisions, not collecting data. ## What management covers A management engagement typically includes: building or restructuring campaigns and ad groups, choosing and monitoring the bidding strategy, regularly reviewing the search terms report and updating [negative keyword](https://oguzerol.com/en/negative-keyword-management/) lists, testing ad copy, verifying that conversion measurement is accurate, and monthly reporting. We define the scope in writing up front. Which campaign types I will handle, how often changes are made and what gets reported is all clear. I do not say “I will look at everything” — vague scope works badly for both sides. My working model is not a fixed monthly fee but work-hour packages (5, 10, 20 or 40 hours): the package sets how much working time goes to your account, and unused hours don’t expire. Details and current prices are in the package table further down this page. ## Management or consulting: which fits you The difference is where control sits. In management, daily operation is mine: I build the campaign, allocate the budget, make the changes. If nobody on your team handles advertising, or the person who does has no time, this is the right model. If someone on your team is learning this work, [Google Ads consulting](https://oguzerol.com/en/google-ads-consulting/) may be more efficient — there the account stays with you and I give direction. We decide which one fits in the first call. ## What I do before taking over I never take over an account without reviewing it first. I start with a [Google Ads account audit](https://oguzerol.com/en/google-ads-account-audit/): is conversion measurement actually working, which campaign is burning money, which search terms are irrelevant, does the bidding strategy match the goal. Without that audit, every change is guesswork. The most common problem I find is on the measurement side: conversions have quietly broken, the same event is counted twice, or the wrong conversion action is being targeted. Changing the bidding strategy before fixing that is pointless, because the algorithm is learning from a wrong signal. ## Which campaign types I manage Search, [Performance Max](https://oguzerol.com/en/performance-max-ads/), [Google Shopping](https://oguzerol.com/en/google-shopping-ads/), [Maps ads](https://oguzerol.com/en/google-maps-ads/), [YouTube](https://oguzerol.com/en/youtube-ads/), display and [remarketing](https://oguzerol.com/en/remarketing-ads/). Which of these makes sense depends on your product, sales cycle and budget — turning them all on at once is almost never the right answer. **How do we start?** First, we look at the current state of your account and talk about what is realistic. If it fits, we pin down the scope in writing and choose the work-hour block that suits you, then we begin. You can reach me from the [contact page](https://oguzerol.com/en/contact/). ## What does the diagnostic and acceptance record contain? These are method examples, not client results or performance promises. | Situation | Check | Deliverable / acceptance | | --- | --- | --- | | Irrelevant enquiries | Search query versus the actual offer | Documented exclusion decisions | | Budget allocation | Lead quality and sales cycle | Goal-based budget plan | ## Frequently Asked Questions ### Is there a minimum budget for Google Ads management? I do not set a hard floor, but at very low budgets the management fee becomes disproportionate to the ad spend and the arrangement stops making economic sense for you. We discuss this openly in the first call; if it does not fit, I say so. ### Who owns the account? The account is always yours. I get added as a manager to your own Google Ads account. If we part ways you remove my access, and the account and all historical data stay with you. ### How often do I get reports? I send a monthly report as standard, but a report alone is not enough — when something important happens (unusual spend, a drop in conversions, a disapproved campaign) I tell you without waiting. ### How long is the contract? There is no contract or commitment; you pick a work-hour block and unused hours don’t expire. Meaningful results in Google Ads usually take a few months, so I suggest planning for at least three — but I do not build a structure that forces you to continue. [Back to top ↑](https://oguzerol.com/en/google-ads-management/#icerik) ## You may also find these useful [Google Ads ConsultingKeep the account, with an expert beside you: Google Ads audits, campaign structure, tracking and bid strategy. How consulting differs from agency management.](https://oguzerol.com/en/google-ads-consulting/)[Keyword Optimisation | Google Ads Keyword ManagementIn Google Ads, cutting the wrong keyword matters as much as picking the right one. Match types, search term analysis and negative keyword discipline.](https://oguzerol.com/en/keyword-optimization/)[Google Ads Optimisation | More From the Same BudgetGoogle Ads optimisation is not raising budget, it is cutting waste. Search term discipline, bidding strategy, Quality Score and the landing page.](https://oguzerol.com/en/google-ads-optimization/) [Browse all articles →](https://oguzerol.com/en/articles/) WHAT YOU CAN ASK FOR ## How do I work? Work-hour packages Tell me about your business and what you need on WhatsApp or by phone; we agree on **a work block of somewhere between 5 and 40 hours** and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend leaves a lasting result in your business. We keep going for as long as you find it useful. WORK BLOCKS ## Why not monthly? Is 40 hours a week? On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back. 5hours300€ + VAT60€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%205-hour%20work%20block.) 10hours500€ + VAT50€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2010-hour%20work%20block.) 20hours800€ + VAT40€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2020-hour%20work%20block.) 40hours1,400€ + VAT35€ per hour[Choose this block](https://wa.me/905496546489?text=Hi%2C%20I%27d%20like%20info%20about%20the%2040-hour%20work%20block.)