Real Estate Agency Google Ads | Portfolio-Based Campaigns
Real estate searches are almost entirely local: users search a specific neighbourhood or district. Instead of a generic “real estate agent” ad, campaigns split by area and transaction type perform far better.
For-sale and for-rent carry different intent
A buyer is making a long-term investment decision; a renter usually decides faster. Combining both in the same ad group serves neither well.
Listing freshness determines ad credibility
The most common problem in this sector is still advertising a listing that’s already sold or rented. That disappoints the clicking user and damages brand trust — ads and inventory need to stay in sync.
Maps ads are strong for area searches
Users often search with a specific area, like “apartment for rent in [neighbourhood]”. Google Maps ads combined with correct area targeting catch that intent directly.
How do we start? First we discuss which areas and transaction types you focus on. You can reach me from the contact page.
Frequently Asked Questions
Should I advertise a single listing or the whole portfolio?
A dedicated ad makes sense for high-value or fast-moving listings; for the general portfolio, area-based campaigns are more efficient.
I already post listings on Instagram. Do I still need Google Ads?
Yes, Instagram builds brand awareness, but Google Ads directly catches the person searching right now.
Which conversion action should be measured?
Phone calls and WhatsApp messages; form usage is relatively low in this sector.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.