University entrance exam prep is one of the most competitive education categories in Turkey — large chain schools, regional courses and online platforms all compete on the same keywords. In this competition, Quality Score and tightly targeted campaigns become especially decisive.

The exam calendar drives budget planning

Demand peaks twice: during the enrolment period (summer-autumn) and as the exam approaches (spring). These two periods need different messaging and different budget levels — a flat year-round budget is inefficient.

Regional competition varies

In major cities you’re competing with large chains; in smaller cities local courses may find more opportunity. Geographic targeting and competitive analysis should be assessed separately by region.

How do we start? First we discuss your region and programme intensity. You can reach me from the contact page.

Frequently Asked Questions

How do I compete with large chains?

Rather than competing head-on for broad keywords, narrower and local keywords (a specific district, a specific subject) can catch cheaper, more qualified demand.

Can I use mock exam results in ads?

Yes if they’re real and verifiable; exaggerated or generalised success claims risk disapproval.

Which conversion action should be measured?

A mock exam signup or information request; targeting enrolment directly is often too early an ask in this competitive category.

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