Lead Generation Ads | Capturing Potential Customers

The goal of lead generation campaigns isn’t a sale — it’s collecting contact information, with you or your sales team closing the deal afterward. That’s a different success metric and a different optimization logic than e-commerce campaigns.

Lead form extensions are fast but carry a quality risk

Lead form extensions, filled out right inside the ad, capture information instantly without sending the user to your site — conversion counts come in high, but form quality can suffer. That’s why form questions need to be designed to clarify genuine intent.

Landing page quality determines lead quality

For campaigns sending users to your site, the landing page needs a clear value proposition and an easy-to-complete form; unnecessary form fields directly reduce completion rate.

CRM integration closes the loop

Seeing which source a lead came from and whether it eventually converted to a sale reveals which campaign is actually bringing quality leads. Without this feedback, optimization only targets lead COUNT, not quality.

How we start. We first discuss your sales process and current lead-tracking method. Reach out via the contact page.

Frequently Asked Questions

Which conversion action should be tracked?

Form submission or phone call; both form conversion tracking and call conversion tracking need to be set up correctly.

Is a form extension better than sending users to my site?

If volume is your priority, form extensions; if lead quality is your priority, sending users to your site usually delivers more precise results.

What if lead quality is low?

Narrowing form questions to clarify intent and adding low-quality source combinations (keywords/placements) to your negative list are the first two steps to improving quality.