ERP Software Google Ads | A Long, Complex Sale

ERP software is one of the more complex examples of B2B selling. The decision usually rests with a committee, not one person — IT, finance, operations and often senior management are all involved. That adds another layer on top of the general structure covered on the software company page.

Google Ads catches the research phase

Searches like “ERP software comparison” or “which ERP to choose” come from users in the research stage of buying. A content-focused landing page (comparison table, feature list) works better here than a direct sales page.

LinkedIn is strong for reaching the buying committee

Because multiple roles influence an ERP decision, LinkedIn ads are especially valuable — targeting by job title offers a precision Google Ads can’t match.

How do we start? First we discuss your target industry and decision process. You can reach me from the contact page.

Frequently Asked Questions

Should I lead with a demo request or a content download?

Content downloads (e-book, comparison guide) fit early in the sales cycle; demo requests fit later.

What should the budget be?

Because transaction value is high, budget can need to be larger than other B2B categories; see budget guidance.

Which conversion should be measured?

Demo requests short-term, real sale conversion long-term — the link between them should be tracked through CRM integration.