Industrial Automation Google Ads | A Long Sales Cycle

Industrial automation requires a complex B2B sales process similar to ERP software. The decision usually rests with a committee, and the sales cycle can run for months.

Content that catches the research phase

Searches like “production line automation” or “PLC programming service” come from a user in the research stage of buying. A technical, content-focused landing page works better here than a direct sales page.

LinkedIn reaches the buying committee

To reach the engineering, production and procurement roles that influence an automation decision, LinkedIn ads are especially valuable.

How do we start? First we discuss your target industry and typical project scale. You can reach me from the contact page.

Frequently Asked Questions

Which conversion action should be measured?

A technical consultation or project assessment request; direct sales is too early an ask in this sector.

Should I show reference projects?

Yes, which industries and what scale of projects you’ve completed is the strongest trust-building element.

What should the budget be?

Because transaction value is high, it can need to be larger than other B2B categories.