Real estate searches are almost entirely local: users search a specific neighbourhood or district. Instead of a generic “real estate agent” ad, campaigns split by area and transaction type perform far better.

For-sale and for-rent carry different intent

A buyer is making a long-term investment decision; a renter usually decides faster. Combining both in the same ad group serves neither well.

Listing freshness determines ad credibility

The most common problem in this sector is still advertising a listing that’s already sold or rented. That disappoints the clicking user and damages brand trust — ads and inventory need to stay in sync.

Maps ads are strong for area searches

Users often search with a specific area, like “apartment for rent in [neighbourhood]”. Google Maps ads combined with correct area targeting catch that intent directly.

How do we start? First we discuss which areas and transaction types you focus on. You can reach me from the contact page.

Frequently Asked Questions

Should I advertise a single listing or the whole portfolio?

A dedicated ad makes sense for high-value or fast-moving listings; for the general portfolio, area-based campaigns are more efficient.

I already post listings on Instagram. Do I still need Google Ads?

Yes, Instagram builds brand awareness, but Google Ads directly catches the person searching right now.

Which conversion action should be measured?

Phone calls and WhatsApp messages; form usage is relatively low in this sector.

Real Estate Agency Google Ads | Portfolio-Based Campaigns