International Freight Google Ads | B2B-Heavy

International freight demand is largely commercial — coming from importing/exporting businesses. The decision-maker is usually a logistics or procurement lead, which brings B2B marketing principles into play.

Customs process information builds trust

The most common problem in international shipping is customs delays. Clearly explaining how you manage that process is an important trust element for an inexperienced importer.

LinkedIn reaches the decision-maker

To reach logistics and procurement leads in a business context, LinkedIn ads are a strong complement to the active search Google Ads catches.

How do we start? First we discuss which countries and routes you serve. You can reach me from the contact page.

Frequently Asked Questions

Should sea, air and land freight be marketed separately?

Yes, each carries a different cost and time profile; separate ad groups are more accurate.

Which conversion action should be measured?

A quote request form; freight pricing varies by cargo volume and route, so a standard price doesn’t apply.

Should I state if I also serve small businesses?

Yes, many large firms only work with high-volume clients; stating you accept small volume is a differentiator.