Skincare Google Ads | A Recurring-Customer Model
Skincare demand usually comes with a specific issue in mind — acne, pigmentation, anti-ageing care. Problem-specific ad groups bring far more qualified demand than a generic “skincare” ad.
Repeat appointments are a valuable revenue model
Skincare is usually a series of sessions, not a one-off. Offering a package or membership model provides far more valuable revenue than a one-off customer.
Result imagery is strong but should be used carefully
Before-after photos are persuasive in this sector, but Google’s cosmetic-procedure policies restrict guaranteed-outcome claims. Keeping strong imagery on Instagram and the site is safer.
How do we start? First we discuss which skin issues you focus on and your package structure. You can reach me from the contact page.
Frequently Asked Questions
Should I offer a free skin analysis?
It’s an effective entry point in this sector; a low-barrier first step speeds up the decision.
Which conversion action should be measured?
An appointment form or phone call.
Does men’s skincare need a different approach?
Yes, it’s a growing segment; a dedicated message and ad group catch this audience better.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.