Medical Aesthetics Google Ads | Doctor Experience
Medical aesthetics is evaluated in a more clinical frame than general aesthetic centers — procedures like Botox and fillers are done under a doctor’s supervision, and the decision process follows accordingly.
Doctor experience and expertise lead
In this decision users question who performs the procedure. The doctor’s specialty, experience and academic background are far more persuasive than a generic clinic pitch.
Procedure-type targeting
Botox, fillers, thread lifts — each carries different search intent. Procedure-based ad groups bring far more qualified demand than a generic “medical aesthetics” ad.
Content rules are strict
Google restricts guaranteed-outcome claims and certain before-after image formats in medical aesthetic procedures. Ad copy should stay measured and concrete; exaggerated claims risk disapproval.
How do we start? First we discuss your doctor’s specialty and which procedures you focus on. You can reach me from the contact page.
Frequently Asked Questions
Should I share pricing?
Giving a clear starting price by procedure type helps users quickly judge whether it fits their budget.
Which conversion action should be measured?
A free consultation request; users usually want a doctor conversation first for this decision.
Can I use before-after images?
Restricted — Google disapproves some formats. Using them on the site and Instagram is lower risk than in search ads.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.