Skincare Products Google Ads | Problem-Based
Someone searching for skincare products usually comes with a specific issue — acne, dryness, anti-ageing. Problem-based keyword targeting brings far more qualified demand than a generic product name search.
Two-stage search behaviour
Users first search for information (“what to use for dry skin”), then search for a product (“buy dry skin cream”). Content serves the first stage; Shopping ads serve the second.
Product ingredients matter to a technical buyer
Ingredient lists and active compounds (retinol, hyaluronic acid) should be clear on the product page for this research-driven audience.
How do we start? First we discuss your product catalogue and target skin issues. You can reach me from the contact page.
Frequently Asked Questions
Which campaign type should I start with?
Shopping ads are the primary channel for product-focused sales; Search complements problem-based searches.
Should I guarantee results?
No, guaranteed-outcome claims risk both distrust and policy violation.
Do I need Instagram?
Yes, Instagram is a strong complement for brand awareness and product-use content.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.