Personal Care Products Google Ads | Broad Category
“Personal care products” is a broad category covering many sub-products from skincare to hair care. Building campaigns around the product groups you actually sell works far better than a generic keyword.
Product-group split is essential
If you sell multiple categories, each deserves its own ad group — the user already knows which product they’re looking for.
A subscription model provides recurring revenue
Offering a subscription/auto-delivery model for regularly-used products provides far more valuable revenue than a one-off purchase.
How do we start? First we discuss your product catalogue and priority categories. You can reach me from the contact page.
Frequently Asked Questions
Is a general page better than category-specific pages?
Category-specific pages always convert better; this page only works as an entry point if your range is genuinely diverse.
Which campaign type should I start with?
Shopping ads are the primary channel for product-focused sales.
Which conversion action should be measured?
Purchase; if a subscription model exists, the first subscription start should also be measured separately.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.