Medical aesthetics is evaluated in a more clinical frame than general aesthetic centers — procedures like Botox and fillers are done under a doctor’s supervision, and the decision process follows accordingly.

Doctor experience and expertise lead

In this decision users question who performs the procedure. The doctor’s specialty, experience and academic background are far more persuasive than a generic clinic pitch.

Procedure-type targeting

Botox, fillers, thread lifts — each carries different search intent. Procedure-based ad groups bring far more qualified demand than a generic “medical aesthetics” ad.

Content rules are strict

Google restricts guaranteed-outcome claims and certain before-after image formats in medical aesthetic procedures. Ad copy should stay measured and concrete; exaggerated claims risk disapproval.

How do we start? First we discuss your doctor’s specialty and which procedures you focus on. You can reach me from the contact page.

Frequently Asked Questions

Giving a clear starting price by procedure type helps users quickly judge whether it fits their budget.

Which conversion action should be measured?

A free consultation request; users usually want a doctor conversation first for this decision.

Can I use before-after images?

Restricted — Google disapproves some formats. Using them on the site and Instagram is lower risk than in search ads.

Medical Aesthetics Google Ads | Doctor Experience