Compressor Company Google Ads | Sales and Service

Compressor demand comes from two different intents: a customer wanting to buy a new compressor, and a customer whose existing compressor broke down. The second is usually urgent, the first more planned.

Breakdown demand should be call-focused

When a breakdown risks production stoppage, the customer wants a fast response. A call-focused campaign catches this demand directly.

Capacity and pressure information is a technical filter

For a customer buying new, capacity (litres/minute) and pressure range is a basic filter. Without this information, a significant share of clicks won’t match the need.

How do we start? First we discuss which services (sales, maintenance, spare parts) you offer. You can reach me from the contact page.

Frequently Asked Questions

Which conversion action should be measured?

A phone call for breakdowns, a quote request for new sales; measure them separately.

Should I state if I’m an authorised service for specific brands?

Yes, being an authorised service for specific brands is a strong trust element and catches searches for that brand directly.

Do I need LinkedIn?

If you target large-scale factory customers, yes, it’s a complementary channel.