AC Service Google Ads | Pre-Summer Intensity

AC service demand follows the opposite seasonality of boiler service: maintenance and new-installation demand rises sharply before summer. A campaign unprepared for that period misses the peak demand.

Installation and maintenance are different customers

A customer wanting a new AC unit compares price and brand; a customer wanting maintenance or a fault fixed wants speed. These two need separate ad groups.

Fault demand spikes during heatwaves

AC breakdown searches suddenly spike on extremely hot days. Being ready for those periods lets you catch demand once competitors are at capacity.

How do we start? First we discuss which brands you’re authorised for and your service area. You can reach me from the contact page.

Frequently Asked Questions

Should I raise budget before summer?

Yes, demand rises sharply then; preparing early is a major advantage.

Which conversion action should be measured?

Phone calls for faults, a quote request form for installation.

Does corporate demand need a different approach?

Yes, office and workplace AC systems need a different scale and a different maintenance contract.