“Personal care products” is a broad category covering many sub-products from skincare to hair care. Building campaigns around the product groups you actually sell works far better than a generic keyword.

Product-group split is essential

If you sell multiple categories, each deserves its own ad group — the user already knows which product they’re looking for.

A subscription model provides recurring revenue

Offering a subscription/auto-delivery model for regularly-used products provides far more valuable revenue than a one-off purchase.

How do we start? First we discuss your product catalogue and priority categories. You can reach me from the contact page.

Frequently Asked Questions

Is a general page better than category-specific pages?

Category-specific pages always convert better; this page only works as an entry point if your range is genuinely diverse.

Which campaign type should I start with?

Shopping ads are the primary channel for product-focused sales.

Which conversion action should be measured?

Purchase; if a subscription model exists, the first subscription start should also be measured separately.

Personal Care Products Google Ads | Broad Category