Caravan Sales & Rental Google Ads | Seasonal

Caravan demand rises noticeably before summer — users start researching before finalising their holiday plans. A fixed budget set without knowing this pattern misses opportunity in the busy season.

Sales and rental carry different intent

Someone wanting to buy a caravan is making a large, long-term investment decision; someone wanting to rent is usually planning a one-off holiday. Keeping these two intents in separate ad groups raises conversion.

Visual content affects the purchase decision

A caravan’s interior and features should be shown visually. Instagram ads are a strong second channel complementing the search intent Google Ads catches.

How do we start? First we discuss whether you focus on sales or rental. You can reach me from the contact page.

Frequently Asked Questions

Should I raise budget before summer?

Yes, demand rises sharply then; preparing early is a major advantage.

Which conversion action should be measured?

A showroom visit request for sales, an online booking form for rental.

If I also sell used caravans, should it be marketed separately?

Yes, new and used carry different budgets and different decision processes; separate ad groups are more accurate.