Security system demand comes from both individual (home cameras, alarms) and enterprise (workplace security, building security) sources. These two audiences carry different scale and different decision processes.

Home and enterprise need separate campaigns

A home security customer focuses on speed and price; an enterprise client wants full system integration and a maintenance contract. On the enterprise side, LinkedIn ads can complement reaching operations managers.

Post-installation maintenance is recurring revenue

Installation is one-off, while regular maintenance and monitoring provide ongoing revenue. It makes sense to highlight this service with its own ad group.

How do we start? First we discuss whether you focus on home or enterprise. You can reach me from the contact page.

Frequently Asked Questions

Which conversion action should be measured?

A free site survey or quote request form; installation need usually requires an on-site assessment.

Should I state if I offer 24/7 monitoring?

Yes, this is a strong differentiator and an important criterion in price comparison.

Do I need a separate page for enterprise clients?

Yes, enterprise needs (multi-camera systems, integrated alarms) deserve a different message and a different landing page.

Security Systems Google Ads | Home and Enterprise