Google Ads for Food Manufacturers | Wholesale B2B
Google Ads for food manufacturers follows a similar logic to the packaging sector — targeting wholesale and corporate buyers. Unlike retail consumers, the target here is distributors, retail chains, and the HORECA segment.
Certification builds trust
ISO and HACCP certifications are a decisive trust signal in corporate supplier selection; this information should be clear in ad copy and on the landing page.
Distributor sourcing needs its own targeting
Manufacturers looking for a distributor in a new region need a dedicated ad group and a landing page focused on “distributor applications.”
How we start. We first discuss your product category and target buyer profile. Reach out via the contact page.
Frequently Asked Questions
Is LinkedIn necessary?
Yes — LinkedIn is effective for reaching distributors and corporate B2B decision-makers.
Which conversion action should be tracked?
Quote form submission; corporate buyers usually want a price list and sample first.
How should campaigns be structured for exporters?
Separate campaigns with language and currency tailored to target countries are needed to reach international buyers.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.