Google Ads for Dairy Producers | Wholesale Supply
Dairy production has a similar B2B structure to general food manufacturing, but hygiene and cold-chain assurance take even more priority here.
Hygiene and cold-chain messaging
Uninterrupted cold-chain transport and storage is one of the top concerns for dairy buyers; this assurance should be stated clearly in ad copy.
Retail chains and HORECA need separate targeting
Wholesale to retail chains and sales to hotels/restaurants/cafés (HORECA) follow different volume and pricing logic; these should be handled in separate ad groups.
How we start. We first discuss your product range and target buyer segment. Reach out via the contact page.
Frequently Asked Questions
Is LinkedIn necessary?
Yes — LinkedIn is effective for reaching corporate buyers and distributors.
Which conversion action should be tracked?
Quote form submission or sample request; corporate buyers typically want pricing and sample information first.
Should certification information appear in ads?
Yes — ISO and food safety certifications are decisive in earning corporate buyer trust.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.