Dermocosmetics Google Ads | Pharmacy Channel Focus
Dermocosmetics products usually sell through the pharmacy channel, but online sales are growing too. The two need separate strategies: pharmacy sales are driven by brand awareness and doctor recommendation, online sales by direct advertising.
Dermatological testing information builds trust
Users in this category ask whether a product is clinically tested. Stating this clearly clears a higher trust bar than a generic cosmetics product.
Content-based trust
Users searching by skin issue (“moisturiser for sensitive skin”) are looking for information. A content strategy supported by SEO consulting complements the purchase-intent searches Google Ads catches.
How do we start? First we discuss your sales channels and product certifications. You can reach me from the contact page.
Frequently Asked Questions
Do health claims in ad copy cause problems?
Yes, wording implying a guaranteed treatment outcome risks disapproval; measured language like “supports” or “helps” is safer.
Which conversion action should be measured?
Purchase for online sales; for pharmacy-focused brands, product info page visits or pharmacy-finder use can be measured.
Can doctor/dermatologist approval be used in ads?
Yes if it’s verifiable and real, but exaggerated or generalised health claims carry risk.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.