Clinic & Hospital Google Ads | Department-Level Campaigns
A multi-specialty clinic or hospital’s advertising needs differ from a single-service business. Users usually aren’t searching your brand — they’re searching a specific department or doctor: “cardiology appointment” or “check-up package” volumes far exceed brand searches.
Department-level structure is necessary
Lumping every department into one general campaign lets budget drift to the most popular one (usually check-up or aesthetics) while others stay invisible. Each department deserves its own ad group, its own keyword set, and its own landing page.
Without a department page, the ad drops onto a generic homepage and the user has to navigate to find what they searched for — which also drags down Quality Score and conversion.
Separate brand from service search
In a hospital with strong brand recognition, brand searches come in cheap and convert well; that isn’t a signal of real growth. Actual growth comes from service-based searches, and in reporting the two should be read separately.
Appointment measurement spans channels
Hospitals and clinics take bookings by phone, through an online booking system, or via WhatsApp. All channels need separate measurement; a setup that only measures the online form misses most of the real demand coming by phone.
How do we start? First we map which departments see the most demand and your current measurement state. You can reach me from the contact page.
Frequently Asked Questions
Should each department get its own budget?
Usually yes, at least proportional to demand volume. Equal distribution can starve a high-demand department while overspending on a low-demand one.
Can I advertise by individual doctor?
Yes, especially for well-known doctors — a dedicated page and campaign per doctor can make sense.
Does medical tourism need a separate strategy?
Yes, it requires different language and region targeting — usually a separate campaign structure and an EN page.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.