Cleaning Company Google Ads | Home and Office Split
Cleaning service demand comes from two different customers: home and office. Home cleaning is individual and often recurring; office cleaning can become an institutional, contracted service.
Regular and one-off service carry different intent
Someone seeking weekly or monthly regular cleaning follows a different decision process than someone seeking a one-off post-move cleaning. Keeping these in separate ad groups raises conversion.
Trust is the biggest barrier
For a customer letting a stranger into their home, trust is critical. Clicks without staff background checks, insurance, and real reviews are lost to distrust.
How do we start? First we discuss your service area and the service types you offer. You can reach me from the contact page.
Frequently Asked Questions
Does office cleaning need a different approach?
Yes, office clients look for a contract and continuity; LinkedIn can complement that B2B side.
Which conversion action should be measured?
An online booking form or phone call; users usually expect a fast appointment.
Should I share pricing?
Giving an approximate price range by square metre or hour helps users quickly judge whether it fits their budget.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.