Google Ads for Catering Companies | Event Targeting
Catering buyers typically search for a specific event — a wedding, a corporate meeting, a birthday. Each event type comes with a different budget and different expectations.
Segmentation by event type
Corporate catering and wedding catering follow completely different buying processes; they need separate ad groups and landing pages.
The quote form is the first purchase step
There’s no instant purchase in this service — the user requests a quote first. The ad’s goal should be driving toward a clear, fast-responding quote form.
How we start. We first discuss your service scope and priority event types. Reach out via the contact page.
Frequently Asked Questions
Is LinkedIn useful for corporate clients?
Yes — if you offer corporate event catering, LinkedIn is effective for reaching B2B decision-makers.
Which conversion action should be tracked?
Quote form submission or phone call; call-focused ads are valuable here.
Should menu variety be shown in ads?
Yes — showing diverse cuisine options and portion flexibility builds trust and increases quote requests.
How do I work?
Work-hour packages
Tell me about your website and what you need on WhatsApp or by phone; we agree on a work block of somewhere between 5 and 40 hours and I start doing what is needed. What you get is not a calendar window — it is net working hours spent directly on your business. I can use 40 hours working three days straight, or deliberately spread it out and finish it over a year — whatever the work calls for. I do not spend my time estimating how long something will take, I spend it doing the work; every hour I spend has a lasting result on your site. We keep going for as long as you find it useful.
Why not monthly?
Is 40 hours a week?
On a fixed monthly fee both sides are watching the wrong thing: you watch a fixed cost, the other side watches how many more contracts like this they can line up. Working by the hour puts us both in front of the same thing — the real value of the work that got done. I know not having an upfront answer to "how much will this cost in total?" is the natural cost of this model. But instead of paying a fixed fee for months to a setup that is not producing results, you only pay for the qualified time spent on your work — and you see exactly where that time went, start to finish. That is why my clients keep coming back.