Demand for aluminium joinery comes from both individual (home/office windows) and institutional (building facades, commercial projects) sources. These two audiences carry different scale and different decision processes.

Separate campaign structure by scale

An individual customer focuses on speed and price; an institutional project client focuses on technical specification and delivery schedule. Addressing both in the same ad performs weakly.

Reference projects are decisive on the institutional side

A client seeking a large-scale facade project wants to see similar-scale work the company has completed before. This needs to be clear on the landing page.

How do we start? First we discuss which project scale you focus on. You can reach me from the contact page.

Frequently Asked Questions

Should individual and institutional demand be managed separately?

Yes, they carry different budgets and different decision processes; separate ad groups and landing pages are needed.

Which conversion action should be measured?

A measurement/survey request for individual clients, a technical quote request for institutional ones.

Local or broad targeting?

Since installation is required, regional targeting is usually more accurate.

Aluminium Joinery Google Ads | Project-Based Demand